Mother Nature

Micro:
Mother Nature

This trend encapsulates products and aesthetics that seem to have been dug out of the earth or caught from the deepest depths of the ocean. As our planet adapts to its ever changing environment, expect to see fashion morphing into the evolving terrain around it. There will be more exploration into textures of unique plant material such as moss & seaweed that have a grunge aesthetic.

I like this idea of something in nature that looks fake but is real

Jonathan Anderson - Loewe Creative Director

Hyper-real Art

Artists have often turned to nature for the inspiration of their paintings, sketches and sculptures. Canadian artist Stephanie Temma Hier paints beautiful hyper-realistic and surrealist works in porcelain frames that mimic fruit and vegetable produce. Horticulturalist artists have also explored the relationship between nature and art to remind consumers how much we rely on nature to survive (Marapas, 2019).

Naturalistic Home

Homes being designed with nature in mind. With an increase in popularity of houseplants since the pandemic, consumers are welcoming nature into their homes. General aesthetic shifting from stark, modern interiors to soft, warm and Earthy inspired decor (Lidbury, 2021). Other micro trends such as the cottage-core aesthetic that encompass slow living have influenced this shift in interior design too.

Pure Pigments

Instead of using synthetic colours, mainstream beauty manufacturers are releasing cosmetics that employ natural colours obtained from plants. Cosmetics that emphasise both the advantages of utilising "cleaner" skincare products and benefit of using natural ingredients are gaining popularity among consumers (O’Connor, 2022). Organic pigments increase consumer interest as they are better for the environment & human health than artificial ones (Brudzyńska et al. 2021).

Textiles &Silhouettes

Concept:

Imaginative patterns that are anchored in nature. The materials used are not necessarily biodegradable, however they are biophyllic and have a lower impact on the the environment through use of natural resources for example beLEAF™ and Lineapelle (Skliarova, 2023).

Silhouettes:

Silhouettes will reflect shapes you will find in nature, whether it be a cactus shaped bag or an anthurium inspired top as designed by Jonathan Anderson for Loewe (Madsen, 2022). With such direct links to nature this micro trend ties into sustainability by visually reminding consumers of the beautiful elements of nature. The naturalistic pieces will interpret plant prints and be the focal point of an outfit.

Textiles & Textures:

Textile patterns will be very intricate and detailed as they reflect delicate structures such as lichen found on woodland trees. Some textiles will be rooted in nature, resembling twisted foliage. For example textile artist Jasmine Linington is exploring the use of seaweed within fashion.

Mother Nature

Silhouettes and Textiles Moodboard

Mother Nature

Silhouettes and Textiles Moodboard

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GOLDEN SANDS

CHLOROPHYLL GEL

TURTLE GREEN

PRIMITIVE BRONZE

Colour Palette

The key colours of this micro trend are genderless and ageless which fits the idea that Mother Nature is for everyone to enjoy. These organic tones reflect the growing understanding and respect for the ecosystem and the prehistoric existence that surrounds us, from the deepest forests to the vastest deserts.

Key colours sourced from Pantone and the Première Vision Paris Trade Show SS24.

Moodboard

Micro: Mother Nature

Textiles &Silhouettes

GOLDEN SANDS

CHLOROPHYLL GEL

TURTLE GREEN

PRIMITIVE BRONZE

Colour Palette

Micro:
Mother Nature